PX 70 Color Shade is available in a 2+1 Starter Pack in the online shop now! Click here to learn all details about the PX 70 Color Shade and to apply for becoming an official test user!

For all of you who are already buying our film materials and don't want to wait until our films are perfect, for those who are brave, strong and crazy enough to jump into the adventure now and to invest time and resources into helping us pave this Impossible analogue road, we are delighted to offer the Impossible Pioneer Card- learn all details here.

Yesterday we released a new Image/Spectra film based on our latest Silver Shade technology. Next week another sensation lies ahead: the release of the first generation of Impossible Color Shade film - stay tuned or subscribe to our newsletter!

Paolo Di Lucente recently visited our factory in Enschede to inhale the spirit and to shoot some photos - watch here!.

Impossible is featured in the current edition of Wink Magazine - turn over to page 138 to read the article.

Blurb's blog is talking about the Impossible Exhibition. By the way - the submission deadline for their Photography Book Now Book Competition is July 15 - learn
all details here.

Today the Impossible Exhibition opens its doors in Arles, where it runs until July 13 alongside the famous Rencontres d'Arles Photography Festival. Initiated by Valérie Hersleven , her represented photographers have been working on Impossibles instant film - even on beta color film material of the very first pre-production test runs. Impossibles color film will officially be presented on July 29.

We are dreaming about a new, analog instant camera by Impossible. And we kindly ask you to share your ideas and visions with us! Our team of camera experts will carefully evaluate your feedback in the initial process of the Impossible Camera Project...