Projects
The Impossible
Camera
We're always dreaming about making the impossible possible and lately we can't stop thinking about a new Impossible camera. We envision a high quality camera that is optimized to make the best out of our new, constantly improving film materials.
Therefore we have now started the Impossible Camera Project. Together with a small team of real analog camera experts, amongst others long time Polaroid camera expert Henny Waanders, we are currently evaluating and researching all possible and impossible possibilities regarding the production of a new analog instant camera.
Our idol is the legendary Polaroid SX 70 camera. Discontinued more than 30 years ago, this Polaroid cam is one of the most wanted instant cameras worldwide. The reasons are obvious: the high quality lens combined with the revolutionary folding design and the premium materials are simply irresistible. In 1972 this camera was simply the revolution and it changed the world of photography taking hearts in storm. Since today the SX-70 has not lost anything of its magic and it is still our hero as well as inspiration in all undertaking towards an Impossible camera.
Stay tuned to learn more as soon as things evolve.