We are deeply in love with the inventions of Dr. Edwin H. Land, the inventor of instant photography and founder of Polaroid, and have always believed in the magic and importance of analog instant photography. That's why we teamed up with Polaroid to bring you a new product line that incorporates some of the most memorable products and designs in Polaroid history - the Polaroid Classic line.

Impossible and Polaroid are carefully selecting, producing, presenting and globally distributing an expanding selection of iconic Polaroid Classic branded products. Each year Polaroid and Impossible will introduce 6 to 10 meticulously chosen items - for everyone who believes in the magic of analog instant photography and wants an item that both celebrates the past and supports the future!

This exclusive and limited batch brings you a white version of the Factory Jacket, making the legendary Polaroid Color Spectrum pop out even more, underlining it in modest and classic white. This classic, sporty yet elegant jacket is a Polaroid collectors item for Polaroid fashionistas! Produced with the highest attention to the original details in state of the art modern production, made of hi-tech breathable polyester microfiber.

The Polaroid Photo Album is the most handsome photographic album you'll see. The republication of this design classic meets highest quality standards, making it the best place to store, display, carry and archive your favorite instant photos.
Available in two different formats: for 600/SX 70/PX and Image/Spectra/PZ photos.

This legendary compartmentalized carrying case is a real design classic from the 1970s. It was designed by Polaroid to perfectly store and protect your SX 70 camera and accessories such as additional film packs, flash bars, etc. Painstakingly styled to match the original version of the Polaroid SX 70 case, the new Polaroid Classic Line Compartment case lifts this classic onto the next level.

The Impossible team discovered these beautiful jackets already back in 2008, when moving into the former Polaroid factory in Enschede. Back then we carefully folded all these beautiful jackets and proudly presented them to our customers. Sold out after only a few minutes, we are happy to now being able to present the new replica production run in cooperation with Polaroid.

Produced in 2008 during the final production run, this Polaroid Image Instant Film is the very last original Polaroid instant film available. It has been stored in refrigerated conditions since the date of production, been regularly tested and has passed all quality inspections by Impossible. It features signature Polaroid soft tones and the legendary artistic characteristics. The film can be used in all Polaroid Image Spectra & 1200 cameras.

Build your own Polaroid camera classics! This DIY craft set makes you the proud owner of six legendary, analog instant cameras. The paper models of classic Polaroid cameras are fun to create and perfect in every detail, including mini Polaroid photos that develop when rubbed.

For more than 60 years, the instant image has been a revolutionary aspect of how artists create, consider and define analog photography. The five artists featured in INSTANT REVOLUTION all take different approaches to illustrating their relationship with analog photography: Gary Baseman, James Franco, Maripol, Mary Ellen Mark and Jennifer Juniper Stratford.

INSTANT REVOLUTION will be shown at The Impossible Project Space NYC from February 9 to March 23 2012 and on www.the-impossible-project.com. The Opening Reception will take place on February 9 from 6pm to 9pm in presence of Gary Baseman, Maripol, Mary Ellen Mark and Jennifer Juniper Stratford. rsvp@the-impossible-project.com

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